By Daniel Dribinski, Co-Founder & CTO of Cellwize

Isn’t June shaping up to be an exciting month! It is the start of the summer, the world’s biggest sporting event – the 2014 Brazilian World Cup kicks off and for us telecommunications specialists – it is the month of the LTE World Summit. This year’s summit is located in Amsterdam and is celebrating its 10th anniversary as one of the leading shows for LTE/4G. At Cellwize we are proud to be sponsoring the event and are really looking forward to catching up with both new and familiar faces alike.

Cellwize will be speaking at the panel discussion: “Opportunities for SON in scalable small cell networks”. The panel is on the second day of the summit, 24th June at 12:55. This is a great opportunity to come along and learn more about what Self-Organizing Networks (SON) can do for your network and where it is heading.

An area in particular that I am looking forward to discussing is how SON solutions can help mobile operators develop value added services. Own product for instance, Value-Driven SON™, is able to adapt the network to meet customer specific customer needs in real-time. By combining this with a pre-existing BSS element, Value-Driven SON™ can influence specific individual accounts based on this information.

And when it comes to scalability and managing OPEX, our cutting-edge solution, elastic-SON™ has been specifically designed for these tasks. elastic-SON™ continuously reacts to real-time changes and matches capacity, coverage and quality with evolving usage patterns and user needs.

Another key issue that will be discussed is reducing network complexity. This is becoming a major issue as networks continue to add both new hardware and software solutions. If you are interested in what SON can do for your network, then this is a panel discussion not to be missed!

Will you be attending LTE World Summit? Drop me an email via to arrange a meeting and hope to see you there.

Here’s a quick reminder about the panel:

Opportunities for SON in scalable small cell networks, HetNet Track

24th June 2014 @12:55 CET