Singapore– June 9, 2014 – Cellwize, the innovative Self-Organizing Network (SON) solutions provider, today announced today that it is the Bronze sponsor of Avren Small Cells World Summit, June 10-12 at London Excel.

Cellwize’s sponsorship highlights the important role small cells play in the future development of SON. This year’s event is in exclusive partnership with the Small Cells World Forum with the main focus on outlining the vision for the future of small cell deployment and monetizing small cell investment.

“Small cells play a pivotal role for mobile operators. Not only is it fast and seamless to deploy, it is a cost effective method to boost capacity, fill any coverage gaps and even roll out a VIP programme for priority subscribers” said Roy Bachar, VP Global Sales at Cellwize. “That’s why the Small Cells World Summit is an excellent event for mobile operators. It is one of only a handful events where mobile operators can gain insight into the latest technology in small cell developments.”

Bachar continues: “To achieve operational excellence and full control over intricate networks in complex environments, operators need robust SON solutions that are multi-RAT, multi-band and vendor agnostic. This is reflected in our elastic-SON™ solution which harmonizes multi-type heterogeneous networks, balancing interferences, specifically macro layers and small cells, resulting in smart traffic mitigation and smooth service continuity.”

To find out more and schedule a meeting at the show contact Cellwize at


Co-located with Small Cell Backhaul World Summit & Carrier Wi-Fi World Summit
June 10-12, 2014
London Excel Centre