After the launch of its LTE network and in preparation for its 4.5 network supporting LTE-Advanced launch subject to allocation of frequencies and the Israeli Ministry of Communication’s approval, Cellcom has expanded the Cellwize elastic-SON™ solution to ensure improved user experience.

Singapore and Israel – [September 9, 2014] – Cellwize, the innovative Self-Organizing Network (SON) solutions provider, today announced that it has expanded its existing agreement with Cellcom Israel to deploy, through a dedicated innovation center, the unique capabilities of its elastic-SON™ functions.

Cellcom Israel, the nation’s largest operator, is a long term partner of SON specialist Cellwize. Leveraging their existing agreement, Cellcom Israel and Cellwize embark on a joint Innovation Center which will enable faster and more robust quality of experience for voice, data and M2M/Internet-of-Things services throughout Cellcom Israel’s network evolution. Cellwize Next-Generation SON optimizes Cellcom Israel’s network infrastructure, this unique cooperation will implement SON advancements, such as the efficient management of load balancing, to deliver a high quality service experience for its customers.

Cellwize SON is the most advanced SON solution, it offers possibilities for C-SON and D-SON orchestration and enables Cellcom Israel to improve network performance automatically and independently. The intelligent elastic-SON solution continuously utilizes Cellcom Israel’s advanced network management system, Cellcom Israel OSS, to monitor the end user experience. It uses complex algorithms to intelligently optimize across multiple technologies in the network in real-time based on the quality of experience subscribers receive.

Ron Shvili, CTO of Cellcom Israel: “Cellcom Israel is constantly working to ensure the best user experience for its customers. The cooperation with Cellwize is unique to the Israeli market and will enable the faster launch of advanced innovative services. Process of improving the network performance has traditionally been a lengthy manual process, but with Cellwize SON we can automatically enhance the user experience in real-time with immediate results.”

Ofir Zemer, CEO Cellwize “By deploying our unique solution, Cellcom Israel can provide innovative services on time and with maximum efficiency and quality. We support all phases of the development of all advanced networks – from launch through to rapid deployment and maintenance of the network – to ensure the highest quality and most reliable customer experience. We believe that the collaboration through the Innovation Center will result in the fastest rollout of new services ever seen from exploration to implementation, leveraging Cellcom Israel as the first to deploy SON nationwide.”

Cellwize SON is implemented in leading operators worldwide including Tier 1 carrier Vimpelcom and operators with large-scale networks operating across Europe and Asia. Cellwize elastic-SON works across multiple technologies 2G, 3G and 4G and network equipment vendors, offering Cellcom Israel the most robust SON optimization possible.