EMC and Cellwize

Closed-loop customer-centric solution enables operators to tweak network resources for target markets

Cellwize, a leading Self-Organizing Network (SON) solutions provider, has validated that its Value-Driven SON® (VDS) technology interoperates with EMC’s Real-Time Intelligence (RTI) platform to create a solution that enables mobile operators to self-adapt and prioritize their network resources in real-time.

The Cellwize closed-loop system feeds quality measurements back to the analytics engine to continuously improve services, enabling operators to tweak network resources to solve performance pain points and offer revenue generating services for specific market segments in an agile and systematic way. The end goal is to reduce subscriber churn, increase positive word-of-mouth, social media endorsements and enhance brand perception in addition to creating potential for new revenue streams.

There are several opportunities for an enhanced customer experience for specific target markets being explored including first responders, rush hour commuters, enterprise customers, university campuses, and IoT applications including smart cities and connected cars.

“The multi-vendor, cross-technology nature of the Cellwize customer-centric solution has been a key reason for our choosing to work with Cellwize to validate its technology,” said David Hudson, General Manager of Telecom Modernization at EMC Corporation. “Finding ways to bring innovative SON solutions from Cellwize to market will help enable us to provide mobile operators with lasting customer loyalty and new opportunities.”

“EMC’s ability to ingest and distribute millions of data events per second will give our customer-centric SON solution the ability to take action on a superset of business and network insights and boost performance for precise market segments,” said Ofir Zemer, CEO of Cellwize. “Working with EMC is part of our strategy to leverage our latest infusion of capital to create a stronger SON ecosystem to provide end-to-end differentiating solutions for our customers.”

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