Posted by: Sheetal Kumbhar
Subscriber loyalty is coveted by every mobile operator, as it is the key to higher lifetime value of customers and is becoming more and more difficult to achieve.
Mobile operators’ Net Promoter Score (NPS), an index ranging from -100 to +100, that measures customers’ willingness to recommend a company, is on average +5 , far below Amazon’s NPS of +60. Any score less than +26 is purported to be the tipping point where customers are likely to churn, says Ofir Zemer, CEO of Cellwize. Keep Reading →